Burger Review

General Prime Burger, São Paulo an exclusive review by The Burger Guide of one of the best burgers in São Paulo.

General Prime Burger - 8.2/10


world's best burger - General Prime Burger

General Prime Burger Website

R. Joaquim Floriano, 541 - Itaim Bibi
São Paulo, SP
Country: Brazil

Description: General Prime Burger is part of the burger revolution going on in São Paulo. General Prime's menu is focused almost exclusively on unique burgers and other comfort food.

At General Prime Burger I ordered the Jack Daniel's BBQ Burger, which is served on a "black bun". The burger features frizzled onions, cheese, Jack Daniel's BBQ sauce, lettuce, bacon, tomato, and the black bun. The bun was well toasted and crisp. The cheese had a unique texture there was a hint of smoke in the sauce used on the burger. The sauce/cheese had a unique flavor that overwhelmed the rest of the burger. The onion strings complemented the texture well, but the beef was not as juicy as a premium cut of Brazilian beef that I would expect.

Overall, this burger has great flavor profile and a juicier piece of beef would have really made it stand out. The flavors don't quite mix perfectly and I think a sharper cheddar and more vinegary/sweet BBQ flavor would really make the bacon and beef shine (especially without pickles on the burger).


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